1. First Impressions Matter A consumer's first impression matters. Check out the illustrations below to see just how online impressions compare to in person. 2. Where the Magic happens. Apply the Power of 3 as shown in this nifty diagram for a spectacular abracadabra effect! 3. People First, the Big Google
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1. You're directionless I find that companies without a digital strategy (and many that do) don't have clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have trackable goals you likely don't put enough resources to reach the
People have been talking about the power of digital marketing for years. I've come to realize, though, that most of that talk is all about aligning with the terms rather than creating a real strategy. Want proof? A report by Smartinsights.com, Managing Digital Marketing, shows that 50% of marketers have active digital programs yet operate