1. First Impressions Matter
A consumer’s first impression matters. Check out the illustrations below to see just how online impressions compare to in person.
2. Where the Magic happens.
Apply the Power of 3 as shown in this nifty diagram for a spectacular abracadabra effect!
3. People First, the Big Google second.
So, you know your target audience – great! But have you considered your secondary audience? Whenever you create content, you need to consider your consumers and Google.
Humans like images, Google likes works. As Marketers it’s our job to find the balance.
4. P’interesting’ Fact
Pinterest is a mecca of inspiration, where you can create dream mood boards for any scenario, a social platform haven of visually pleasing content. But, don’t get sucked in by all those pins and lose track of what it really is – a search engine.
5. 21st Century Dating
You think dating is hard? Think again. Did you know it takes 5 whole years for Google to get to know and understand your website fully?
Persevere, keep building on your content and you’ll get the Gir..oogle eventually.
6. HTTP…. Secure!
Just like a club, HTTP has tiers to its membership fee – how legit are you?
HSTS Preload list:
|L1 – Domain Validated Certificate
||L2 – Organization Validated Certificate
||L3 – Extended SSL Certificate
||L4 – HSTS Preload List
|Cheapest available, 5-minute set-up, not suitable for eCommerce, HTTPS, no padlock.
||Suitable for eCommerce, 1-2-day set-up, Sites vetted, HTTPS Padlock
||Most secure, 3-4 day set-up, business address must be verified, HTTPS + Padlock + Google Name
||Hard-coded into Chromes safe list, only Fully HTTPS sites can be submitted.
7. BE Consistent But Not Boring
Create a brand image and company guidelines – Consistency is key and is definitely doesn’t have to be boring!
8. The #1 Ranking Factor
SemRush’s latest research found a correlation between websites which rank highly and the factors that contribute to those rankings.
- Direct website visits.
- Time on site
- Pages per session
9. Experience Your Experience
Test it and test it again, if you can’t finish a customer journey then how do you expect your customers to? Simply put, you’ve gotta eat your own dog food..
10. Don’t be a tortoise!
Remember that age old fable about the tortoise and the hare? This is your time to be the hare.
47% of Consumers expect a website to load in less than 2s, 40% abandon if > 3s, 79% less likely to return – are you a worried tortoise not quite prepared to be the hare? How about implementing a lazy loader for your images, this great tool loads you content as customers scroll and will definitely improve the user experience.